The problem with my old job in superannuation
In superannuation (my early days, anyway) I did ‘traditional marketing,’ which meant interrupting customers with messages they didn’t want to hear—messages like, Do you want to roll more money into our fund, get advice from one of our financial planners, or buy our pension product?
I wasn’t much good at this work for three reasons.
First, the obvious… I had to wrestle people to the ground, selling them stuff they didn’t want to buy. Second, I was jumping straight to my ‘solution’ (i.e. talking about my fund’s product) without first asking what help customers needed. And third, I was narrowing their retirement planning possibilities, like their only option was to give their super fund more money in one way or another.
Then I couldn’t ask about their hopes and dreams for retirement.
Or what their most pressing problem was.
Or what their ideal situation was for ending their career and starting their next phase of life.
These aren’t the questions a super fund will ask anyway.
So instead, I opened my Retirement Coaching Asylum.
It exists for you to: 1) clarify your current situation in relation to retirement (whatever is relevant to you… your goals, wants, desires, motivations, pain points, uncertainties and hesitations, and so on)… 2) identify the changes you want to make (or next steps)… and 3) take action.
And it’s a ‘traditional’ marketing free zone.
Learn more here: