Why I don't give "how to" retirement tips in these emails
Last Friday I fired a valuable retirement tip out into the universe about the importance of not letting anyone else steer your retirement ship. Otherwise, you risk ending-up on the rocks, frustrated and unhappy.
And shortly after, somebody unsubscribed from my retirement tips e-newsletter. Unsubscribes are the tiny sting of rejection. That’s the game, though. I put myself out there. And folk either embrace me or reject me. I’m not everyone’s cup of retirement tea, after all.
But why unsubscribe?
Well, I got a theory. Some folk want more “how to” information about retirement from me, like how to beat loneliness… how to make a long-term contribution… or how to keep your bones strong and healthy.
But I don’t put this “how to” kind of information in my emails.
Why not?
First, I won’t tell you how to life your life. You’d end up on the rocks. That’s because I’m not the expert in your life. You are. So I can’t tell you where or how to steer your ship. Nobody can but you.
Second, “how to” information can be heavy, like you’re watching Four Corners but really want the news' headlines. And my emails must be pithy, like an appetizer that makes you crave your next serve of retirement nourishment.
And third and finally, I write about principles not tactics. Tactics are the “how to” information I won’t email you. They can change with the wind. Principles, in comparison, are your North Star, guiding you off the rocks on a dark and stormy night. They’re your values. Not to be broken for nobody.
Anyhow, if you want to use your principles to guide your retirement planning, then step into my Retirement Coaching Asylum here: